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The Postal Store®

True Blue

Series: Love

First Day of Issue Date: May 1, 2006

First Day of Issue Location: Washington, DC

About This Stamp

In 2006 the U.S. Postal Service issued Love: True Blue, a colorful first-class stamp.

To create his original design, illustrator Craig Frazier arranged paper cutouts into a composition depicting two birds perched on a branch sharing a devoted gaze — the space between them forms a heart. He then created a digital file of the artwork and applied shades of blue to the birds, setting them against a yellow background.

Frazier's previous projects for the Postal Service include the 2003 Nurturing Love stamped envelope and the 2005 Child Health stamp.

Art Director

Carl T. Herrman

As an art director for the U.S. Postal Service® for more than 15 years, Carl T. Herrman designed more than 50 stamps and guided more than 250 stamp projects, including Marilyn Monroe, James Dean, Humphrey Bogart, and Comic Strip Classics. He also served as art director for five of the Celebrate the Century stamp panes. He has won more than 260 awards for design and design management, including two gold medals from the Society of Illustrators.

Herrman’s career has included positions as Director of Creative Services and adjunct professor at the University of North Florida in Jacksonville, and Director of Marketing and Publications for the University of California at Irvine. He has provided consulting services for the Smithsonian Institution, the National Trust for Historic Preservation, and numerous academic institutions. Herrman lives in Carlsbad,California.

Stamp Designer

Craig Frazier

First Day of Issue Ceremony

First Day of Issue Date: May 1, 2006
First Day of Issue Location: Washington, DC

Order the Putting a Stamp on the American Experience Prestige Booklet!

Highlighting the popular series and subjects that give the U.S. stamp program its remarkable range and depth, this 32-page prestige booklet is only the fourth ever issued by the Postal Service.